Review & Swatches: Viseart Editorial Mattes

Viseart Editorial Mattes (brights)

I was first introduced to Viseart several years ago when listening to Pati Dubroff give a keynote talk at The Makeup Show LA. Someone in the audience asked her if there was a product she owned that she would be lost without, and she answered The Viseart eyeshadow Neutral Matte palette. I had never heard of Viseart before but obviously once her keynote ended, I (along with everyone else in the audience) made a beeline straight to the Alcone booth to pick one up. Since then, I’ve been hooked on their shadows. The Neutral Matte Palette is one of the greatest additions to my kit..probably ever. It’s the perfect combination of neutral colors and they make some of the most pigmented, smooth eyeshadows I’ve ever tried [I haven’t gotten my hands on Il Makiage yet].

Viseart Editorial Brights Palette

Recently, I’ve been looking to add some bold colors to my kit, but have held out waiting for Viseart to release their bright, Editorial Mattes palette. It was well worth the wait; just look at these colors! The thing I love about this brand is that you can tell they put a lot of thought into the selection of colors for their palettes. I keep up with them on Instagram and they are always posting sample ideas, and they occasionally ask their followers for opinions. I always think it’s genius when a company utilizes social media in this way.

The Editorial Mattes palette is an excellent example of a perfectly selected color palette. When Urban Decay released their Electric Palette I wasn’t as impressed as everyone else seemed to be. While the colors were stunning, I felt that they left out key shades, and it didn’t seem complete. I also wasn’t a fan of the fact that they made some colors matte and some shimmery. Viseart’s palette is all matte (I love mattes!), and it includes every color of the rainbow, plus a few other necessities. If you want to make a certain color shimmery or glittery, you can tweak it with other products and techniques. The colors just make sense and if there’s a shade you’re missing, you can successfully mix it with the essentials they’ve given you.

Of course the pigmentation is exactly what you would expect from the brand. They glide onto the skin like butter. 

Viseart Editorial Mattes Bright Palette Swatches

Lately I’ve noticed Viseart gaining more popularity by the day. They’re even available in Sephora now, but good luck with that as they consistently sell out within minutes.  If you can get your hands on a palette, I highly recommend it. Your other eyeshadows will pale in comparison.

Will it be Going in my Kit?


Cruelty Free?

Yes. Viseart does not test on animals.

Natural and/or Environmentally Friendly?

“Viseart is made without petroleum, parabens, silicons, butylene glycol or propylene glycol, phthalates, or artificial dyes.” I’ve also read that the founders have a passion for sustainability but I’m not sure if/how it translates to their products.


Mineral Talc, Mica, Mineral Zinc Stearate, Octyldodecanol (Plant Derived), Myristyl Lactate (Vegetable Derived), Octyldodecyl Stearoyl Stearate (Vegetable Derived), Isononyl Isononanoate (Plant Derived), Tocopherol (Plant Derived). (+/-) May Contain: Mineral Pigments: Titanium Dioxide (77891), Iron Oxides (77491, 77492, 77499), Blue 1 (42090), Carmine (75470), Mica (77019).

Disclaimer: I bought this product. It was not a PR Sample, nor was I contacted by the company to make this review.

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  • Reply [email protected] July 2, 2015 at 12:09 am

    The colors look so strong in their shades. Great to know that they are mattes. Looking forward to seeing more posts of you applying these on your face.

  • Reply Ellen October 7, 2015 at 3:29 pm

    I love those swatches! Those are amazingly pigmented and the color are just stunning. Lovely!

  • Reply Ren August 6, 2016 at 12:51 pm

    Hi! You said there are techniques to make a matte shadow shimmery….could you please explain how? Thank you!!!

    • Reply Lindsey August 31, 2016 at 9:28 pm

      Hi Ren! I just layer other shadows and/or pigments on top. With the Viseart, the colors are so pigmented that I apply the eyeshadow first and then find a similar color, or an opal-y pigment with a little more dimension to lightly apply on top. For photoshoots, I sometimes use clear gloss on top for a wet look. Viseart shadows are a great kit staple for bold colors and then can be tweaked when needed.

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