Alexander Wang S/S 2010
The side braid trend started on Alexander Wang’s Spring/Summer 2010 runway. Hairstyling master, Guido Palau gave each model a long, messy braid which rested on their left shoulder. To create this style, Guido was inspired by the seventies and early eighties; he added extensions in the model’s hair because he says “girls of that period didn’t really cut their hair.”
Top: Rachel McAdams, Leona Lewis. Bottom: Selena Gomez
Soon after the Spring/Summer Fashion Weeks came to an end, celebs all over began adopting this trend and making it their own. Rachel McAdams kept the style messy, while Leona Lewis switched it up by making her side braid into a fishtail style plait. Selena Gomez kept the style young by abandoning the matte texture seen on the runway and making her style shiny and fresh.
Polish supermodel, Kasia Struss was seen sporting a Rapunzel-like, platinum side braid in a recent issue of Vogue Korea. No coincidence here, Guido Palau was responsible for this look as well.
Elle Netherland’s recent June 2010 issue features Nimue Smit on the cover wearing a crimped side braid.
To Get the Messy Side Braid Look:
1. The original style seen on the runway is very matte, so start off by spraying or sprinkling a mattifier into your hair. I love Osis’ Dust it Mattifying Powder. It gives your hair the matte texture we want, while also giving you tons of body! Great for the messy/big look.
2. If your hair lacks volume, tease it up near the hairline and on the sides. The look is supposed to be messy so don’t worry about making it perfect.
3. Part your hair to side and bring it all around to the opposite side that you just parted it.
4. Braid your hair.
5. Secure the end with a small hair tie or ribbon.