Beauty News, Events

Review: IMATS 2010

I was only able to attend the International Makeup Artist Trade Show on Sunday but I definitely got my makeup fix during that one day. Out of the five years I have been attending the show, this year was definitely the craziest. The crowds were insane with a record breaking attendance of over 8,000 makeup artists and enthusiasts.

The Alice and Wonderland discussion panel featuring Christina Ceret, Lindsay McGowan, Mike Smithson, Patty York and Shane Mahan.

The agent/artist relationship discussion panel featuring Timothy Priano, Charnelle Smith and Madeline Leonard. I thought this discussion was one of the most informative of the day. The host asked really good questions for the agents and the agents definitely told it like it was! One thing I found interesting was that most of the agents agreed that a physical portfolio is a thing of the past and that they now prefer to look at websites (the simpler the better).

3 time Oscar winner, Ve Neil was doing a demo at the Crown Brush booth on Sunday. I was surprised how little people actually stopped to watch .

I definitely did.

One of my favorite body painters (and my former teacher), Nelly Recchia was doing her thing at Cinema Makeup’s booth.

One of my favorite booths of the day. Miss Adoro lashes. They were selling each pair for $1 each!

The mega popular Makeup Forever booth. At one point, the line was literally wrapped 360 degrees around the perimeter of the booth! And it was a BIG booth.

Left: Body painting at Makeup Forever. Right: Body painting at EI

The always crowded Crown Brush booth. I wasn’t in the mood this year to battle so I didn’t get any brushes. 

I hate to say it but it was a bit too crowded this year. Pushing and shoving to the front of every booth got old quick, so I bypassed the opportunity to buy several things I’d been wanting for my kit. It worked out for the best though because it forced me to avoid impulse buys and save $!

Overall, I had a great day, stocked up on new items for my kit and met some really amazing artists!

Did you Attend IMATS this Year? What did you Think?

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