British makeup brand, Illamasqua has recently partnered with funeral home Leverton & Sons to provide us with one last, professionally applied makeup application after we die.
“The Final Act of Self-Expression” is a service for those who love to self-express with makeup. Why should it be any different when you’re dead? It doesn’t. Now, you have the opportunity to have a professional Illamasqua makeup artist will come to the funeral home and put your final face on for the afterlife. One thing’s for sure, you’re definitely gonna need some bronzer.
Illamasqua tries really hard to sell the service by explaining:
“The rite of passage to the afterlife has been of central importance to human culture for thousands of years. To have the best mahogany, the finest lining, the best stallions… are today chosen in tribute to the life lived. To wear the most fabulous make-up applied by a professionally trained make-up artist for your final journey is the ultimate statement of celebration.”