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Illamasqua Wants You Look Good in Your Coffin

British makeup brand, Illamasqua has recently partnered with funeral home Leverton & Sons to provide us with one last, professionally applied makeup application after we die.

“The Final Act of Self-Expression” is a service for those who love to self-express with makeup. Why should it be any different when you’re dead? It doesn’t. Now, you have the opportunity to have a  professional Illamasqua makeup artist will come to the funeral home and put your final face on for the afterlife. One thing’s for sure, you’re definitely gonna need some bronzer.

Illamasqua tries really hard to sell the service by explaining:

“The rite of passage to the afterlife has been of central importance to human culture for thousands of years. To have the best mahogany, the finest lining, the best stallions… are today chosen in tribute to the life lived. To wear the most fabulous make-up applied by a professionally trained make-up artist for your final journey is the ultimate statement of celebration.”

The service costs $720 and is only available in London.

What do you think? Would you do it?

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  • Reply Chy July 12, 2011 at 8:58 am

    I don’t see the point. I’ve been to open casket funerals and the people don’t really look like themselves anymore and it’s not because of the makeup, it’s because… they’re dead. There’s really not enough makeup in the world to compensate for the fact that the body is just a body and loses everything else. You already won’t look like you, and now you want some makeup artist who’s never met you to give you a spectacular look that YOU have no say in? You aren’t going to be able to say, “Thanks, but I really don’t think that color looks like something I’d be comfortable wearing or being seen in public in” and now you’re going to your grave that way? Not me.

  • Reply Chynna July 12, 2011 at 9:01 am

    Sorry, just one more thing… how is this a final act of “self-expression” if you self is dead and has no input? Maybe if you’re arranging your own funeral because you’ve got a terminal illness and have a say in the matter, but it seems to me if you’re dead, there’s not a lot of “self-expression” here.

  • Reply Kola September 12, 2011 at 7:41 am

    interesting. i’ve never heard of this before. sounds like a modern version of ancient Egyptian burial rituals…which is kind of cool in a very twisted way lol

    anyway, i wouldn’t be interested in such a service. i’d hope that when it’s time for me to go, i would have lived long enough to wear all the make up my heart could ever desire 🙂

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