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10 Ten Things to See and Do at IMATS LA 2010

IMATS, the International Makeup Artist Trade Show is happening this weekend! I love attending these trade shows because it’s a great opportunity to network with other artists, learn about and sample products as well as score some awesome discounts. You don’t even have to be a makeup artist to attend, as the show is open to all makeup artists, and makeup lovers alike.

If you will be in LA this weekend, here are the top 10 things to check out at IMATS:

Signed Here: A Panel Discussion of Agents from the Top Artist Agencies

This is a great opportunity to gain better understanding of agents and what they can do for you. They will cover building an effective book, getting signed by an agency, going out on jobs etc. There will also be an informal question/answer discussion which is amazing.

Please do your research on agent/artists relationships at least a little bit before asking questions. Have you ever heard the saying “there’s no such things as a dumb question”? Well there is, and there were a lot of dumb questions last year lol. Respect the agents’ time.

This discussion includes Madeline Leonard from Cloutier, Charnelle Smith from Aim Artists, and Timothy Priano from Artists by Timothy Priano.

OCC New Lip Tars

I hear the Obsessive Compulsive Cosmetics is launching 2 new shades of their amazing Lip Tar at IMATS! Get there early, because they go quick. Also check out their Loose Pigments.

Alice in Wonderland Panel Discussion (Sunday 3:30-4:30)

Don’t miss this panel discussion from the makeup artists behind Tim Burton’s Alice in Wonderland! Christina Ceret, Shane Mahan, Lindsay McGowan, Mike Smithson and Patty York are all scheduled to appear.

Yaby Cosmetics

Love, love, love Yaby! Since you can usually only buy Yaby online, IMATS is the perfect place to check out the brand and sample some of their amazing products in person. I recommend their empty palettes, pearl paints and creme foundations.

Dany Sanz Iconoclast (Saturday 2:30-3:30)

Dany Sanz is the creator of Makeup Forever and will be speaking on Saturday at the show! Also be sure to stop by the MUFE booth as they always honor the 40% artist discount.


Be sure to stop by the Embroylisse booth and check out their Lait Creme Concentrate moisturizer (also known at 24 hour miracle cream)! My favorite.

Kevin James Bennett Steps to Success (Sunday 2:15-3:15)

Don’t miss Emmy winning, Kevin James Bennett speak this year. He used to be Director of Artist Relations for Makeup Forever but I am excited to see him talk, now that he is not necessarily representing a specific brand. He is an amazing artist, has great stage presence and definitely knows a thing or two about success.

Crown Brush

Who doesn’t like cheap brushes? While they don’t last forever, you can’t argue with the $1-15 price tag. This booth is definitely one of the more popular ones so be prepared to push, poke and jab your way to the front. It’s seriously a war zone, you should really start preparing mentally and physically right now.

Eve Pearl- High Definition Beauty (Saturday 3pm-4pm)

Eve Pearl is an Emmy winning makeup artist who works on The Today Show and The View. I always try to pop into one of Eve’s classes because she is a wealth of knowledge and a great speaker. While you’re at it, check out her booth too and pick up some Salmon Concealer. She usually has great deals at the show.

Glimmer Body Art/Glitter Therapy

Glimmer Body Art has glitter tattoos, while Glitter Therapy has individual glitter in all colors. I’m not a fan of glitter but most people freak out over these booths.

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  • Reply Personal Care 101 June 25, 2010 at 7:26 pm

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  • Reply Donna July 14, 2010 at 6:00 pm

    Thanks for sharing this information I did not realize there was so much to see and do. I might just check it out.

    • Reply Lindsey July 14, 2010 at 7:30 pm

      I recommend it! You definitely will not be bored 🙂

      • Reply Donna July 15, 2010 at 11:19 am

        Cool! and thanks again.

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